Banned advertisements

On the 29th February, 2012 a sofa advert was banned by the Advertising Standards Authority (ASA). A furniture store has been banned from using an advert claiming its prices are 'Sofa King Low'. ASA banned the advert because of its slogan which considers "offensive and unsuitable for general display. Then the ASA concluded that the slogan is likely to cause serious or widespread offence. That’s why the banned the advert. Three newspaper readers complaint about it in 2004 but no action was taken, now the ASA banned the advert because it’s rude and offensive slogan.

Wednesday 4 July 2012 a fathers4justice advert was banned by ASA. Fathers4Justice ran a national press ad in March this year with the headline "Say it with hate this Mother's Day", alongside a picture of a toddler with various negative words written all over his body including pig, rioter, wife beater and rapist. We believe that the general sexist labelling of men and boys as 'rapists', 'paedophiles' and 'wife beaters' is as unacceptable and offensive as racism and homophobia," the ad said, calling on the website to adopt a zero tolerance policy to gender hatred. The ASA then said we therefore concluded that the ad breached the code. We asked Fathers4Justice not to imply that forum postings on Mumsnet's website indicated endorsement or support from the website itself."

The Advertising Standards Authority (ASA) said the promotion, which showed a scantily-clad female in lingerie, 'objectified' women. The adverts sparked a string of complaints from both staff and customers, with one flight attendant claiming it portrayed cabin crew as glamour models. The campaign adverts have now been banned after a concerted effort from thousands of members of the public, who had called for it to be axed. Ryanair said the promotion, which had the strapline 'Red Hot Fares & Crew', featured shots taken from its 2012 cabin crew charity calendar. It defended the campaign saying the pictures were not sexist because staff members had volunteered to produce the images, the ASA said. But the watchdog disagreed and ruled the adverts could not appear again.

'We also considered that most readers would interpret these images, in conjunction with the text 'Red hot fares & crew!!!' and the names of the women, as linking female cabin crew with sexually suggestive behaviour,' it said.