EastEnders

In the 30^th November episode they start off with a close up of the guys shoes this is done because they wanted to show the audience what he is doing they wanted to show him doing them steps that’s why they have used a close up. Later on when the woman opens the window, the shot used there is a long shot, so it shows her opening the window and you can see the shops under the window.  Then you see them having a conversation that’s when they use mid shot when the girl is talking and long shot when the guy is talking. The reason why they have used long shot while the guy is talking is because they want to show all hi movements and body language used. The producer has not used any camera movements such as a panning, tilt or any other. I think this is because there was a conversation going on and if he used any camera movements it wouldn’t have been effective.

In the first two minutes of the show non-diagetic music is not used, it’s all diagetic, which means that it’s all dialogue or its noises in the scene.  It’s all dialogue because we can see them talking to each other. Later on when there is a conversation in the kitchen, they have still used mid shots because it a small place and because both of the characters are so close to each other. So I don’t think they would of used a long shot or any other shot because mid shot for conversation is the best shot.  I think there is a continues shot used when she is walking to the stairs and she’s about to go up when the shot cuts and shows her coming up. 

Then later when the other character walks out of the house you could hear the noises outside, till the conversation starts with the man dancing outside.  There is a range of shots used outside, from mid shot to long shot and a close u on the next shot of the phone to show what is on the phone screen.

Blackberry advert for teenagers

In this 30 second advert the message that they wanted to get across has successfully done. The little anecdote that they have used is very effective, it would affect loads of young people as they would want to be in that position.  The thing that is very effective is that where ever she goes she sees the boy, which connotes love and most young teenagers out there would want to be like that.

Sound is used very effectively in this video, it’s a very calm relaxing music playing at the back, which all connotes or matches with the scene. There are a variety of shots used in this commercial; it starts off with a medium shot because you could see the girl walk past the group of boys and you can only see their waist and shoulders, which suggests that it is a medium shot.  Then when the lift opens it’s a medium shot there as well, that shot changes when she walks in to the left, in changes into a close up because the camera walks into her hair.  Medium shot continues in the bus as well, till the camera zooms in her bracelet.

I think the way the end it is an excellent ended because when she turns her bracelet and it had her barcode on it, which connotes something to do with Blackberry. The whole way through there is not even a word to do with Blackberry or not even a clue that the commercial is about Blackberry till the very end when she turns her bracelet, that’s when they promote Blackberry. The ending is very catchy. The shots that are used in the end are close up of the bracelet and then the guy scanning the barcode.  Then I think there is a hand held shot because after he scans the barcode the camera moves to the right and it is wobbling, which suggests that was a hand held shot.

Him&her

In the first two minutes of Him & Her the producer use loads of different shots, such as long shot at the very beginning were the actual programme starts. In the long shot he shows to scenes at once, he shows a man in the kitchen and a woman in the room. There are two different things going on at once, the reason why he has done this is because he wanted to show the audience that they are having a conversation. This is a very good way to show a conversation because the audience could also see what both of them are doing.  After this shot the producer uses a continuous shot, this is two different shots showed as if it’s one shot. After that there is loads of close up and medium shots, then some longs shots again. After the long shot that’s when the first two minutes of the first shot finish.

The sound is all diegetic, which means there is no sound on their which is in the scene, there is no music as well. It’s all dialogue, which means everything is happening in the scene. Mise-en-scene is very important in the episode; it’s the things that are used in the episode, such as the props, costume, lighting, make-up, and setting. In Him&her, the episode that I have analysed, the setting is in the house, so it’s normal house lighting. The costumes that are used is normal house cloths, nothing fancy.

Freak

In episode 2 of Freak, it starts off by showing what happened in the last episode at the end, so basically the previously. It shows different scenes in a fast pace to cover most of the things of the last episode. The previously is shown for 20 seconds because they don’t want to waste too much time showing what happened in the last episode.

After the previously they start by showing the characters in the park, it’s a long shot because they want to show the audience the characters and the setting. The sound is diegetic because they are all having a general conversation. The shot changes when the Freak walks in, from a long shot it changes to a medium. Then it keeps flicking around to medium to long, then long to medium. The sound is them speaking and there is a little bit of music playing at the back in a low volume.

Then there is a shot where is says freak and then it cuts to the characters sitting in a park on the round, talking. It’s a long shot to show the characters and to show the background which is the park. Then the guy who has hafeiver gets and goes with the freak. The shot changes to them and it shows them in a house playing a game console.

Adidas

In the Adidas commercial there is only one character which is the boy. They start the commercial by showing the boy riding a bike and a little slogan comes up saying flexible, they are trying to describe the shoes, every time he pedals the bike.  Then they show him walking and another slogan comes up saying casual, what they are trying to say is that they are casual to wear anywhere.  Then they show him running and another slogan comes up saying no boundaries and he starts off running. He gets faster and faster which connotes that there are no boundaries. After that they have the shot where they just show the shoes and they say be faster. Fluid trainer, which means if you buy these shoes you, could be as fast as this boy who already has them. 

The music in the commercial starts off in a slow pace, and it gets faster and faster, the thing that this does is that it builds tension. The editing gets faster as well because they want to create that tension and the audience want to know what will happen next.