Analysis of Ill Manors trailer

In the trailer the codes and convections that we see are slogans, names of the stars, names of the company, names of the institutions that are involved, names of the companies that funded the film, the directors name, the release date, and the rating of the film. This is done in trailers because they want to gives us the main information about the film. Sometimes this has a strong affect on the audience, it could make them go watch it if they see that there favourite stars are in the film, or the director is their favourite director. The slogans which are also known as the taglines have a very strong meaning behind them. They connote something very strong that’s why they have used loads of them in the Ill Manors trailer. All the other convections that are used just explain the background of the film. Normally the trailers are distributed by the same studios that produce the film.

The Ill Manors trailer uses taglines after every new shot, so they would show a scene and to build on the scene, they would normally write a line or two. Explaining what is happening. They show all the companies that are involved in any way within the film for example the Revolver Entertainment was one of the main companies which were involved in making Ill Manors and their name came on the second shot because there were the main company who was involved in the production of Ill Manors.

The reason why they show the release date is because they want the audience to know when it would come out so they could go see it. The reason why the producer of the trailer puts the release date right at the end is because that’s the last thing they want the audience to remember.

The audience psychographics for Ill Manors would be reformers and strugglers and demographics from the age group of 18 to 34's both men and woman as the film promotes woman just as bad as men.  

The target audience for Ill Manors is 18-34 and the producer uses fast and quick shot, the reason why the producer of the trailer uses fast and quick shots is because he wants it to be attractive to its target audience because the target audience is 18+ they are the audience who would normally like fast things. So that’s why the producer has used fast editing so it appeals to its audience. The trailer gives away loads of clues about its narrative such as it tells you that it’s a film about drugs and violence because there are so many scenes which are just so obvious to understand. There are scenes where girls are taking drugs this gives a clue that the film is about drugs and it also gives a bad representation of women, strugglers would like to watch the film because they are the ones who are addicted to drugs and alcohol because they couldn’t make it anywhere in life. The film shows or connotes life being a struggle, if you take drugs.

 The main stars are visible in the trailer because they aren’t high professionalized actors or actresses, the producer of the trailer would have to show them on screen i the trailer, so that the audience can get attracted to them because they aren’t going to be that filmier with them. When the action in the trailer starts then Plan B’s songs starts playing which is synergy because he’s cross promoting his film and his music career.

The genre of the film is crime drama and the producer of the trailer has used characters, settings, lighting, colour, music, camera shots/movements/angles and editing to represent the genre in the trailer.  

The producer uses negative characters to represent the genre which is crime drama. He shows the main characters taking drugs, fighting with each other, to represent the genre. He wants to give that negative stereotype to the local estate teenagers or estate adults. Who could not become something in life, so they took the bad path.  The producer uses a local council estate to represent its genre, as it is a low budget film then it would be in a local council estate.  Where the drug taking or selling scenes are in the trailer they are done in a dark setting, so there is not much light because it is a negative fact and dark normally connotes bad and negative. In the trailer at times when there is a serious scene going then they would play the voice the actual sound coming out from the mouth, but if there is nothing as serious then they would just play Plan B’s music. The reason why they play the voice over is because they want they audience to know what is happening. The producer of the trailer uses quick shots because he wants its audience to get attracted by it. As the audience is from 18 they are the people would most likely like fat things. Editing is used to represent the genre of the film, they use all the things above to represent the genre and so that the audience is attracted by what they have used.