Monday, 11 March 2013

Case-study 2


Sky fall is an action, adventure, and crime film. The film was released on 26 October 2012. The film was directed by Sam Mendes, it was produced by Michael G. Wilson and Barbara Broccoli. The studio which was used was Eon production. The film was distributed by Metro Goldwyn Mayer, and Columbia pictures.  Daniel Craig as James Bond, Javier Bardem as Silva,  Ralph Fiennes as Gareth Mallory,  Naomie Harris as Eve, Bérénice Marlohe as Severine,  Albert Finney as Kincade, and Judi Dench as M.
The films running time is 143 minutes, the language used in the film is English, and the budget was $150-200 million. The films box office was $1,108,283,816. The film is given a certificate of 12A.

There are loads of similarities and differences between Skyfall and Ill Manors, one of the biggest differences is that they both have a completely different budget. Skyfall is a big budget blockbuster, and an Ill manor is a low budget film. Skyfall has a budget of $150-200 million, and Ill Manors has a budget of £100,000. This is one of the biggest differences. There is a huge amount of difference in the budget. From the budget you could easily tell which film would be the better one. The more money put in to make a film the better the film would be.
Both films have something to do with crime in it, but the crime in Skyfall is much better than Ill Manors. They make it look real in Skyfall. In both films it does look real but there is a difference. The crime in Ill Manors s not that realistic, as it is in Skyfall.
The one similarity is that the both have a similar genre, not the same but it’s similar. They both have crime in it.
The storyline/plot is much different from each other, even though they have one similarity in the genre, but they have completely different stories
The acting is much better in Skyfall than Ill Manors. The reason behind this is the actors. The actors in Skyfall are professional actors, but the actors in Ill Manors are not professional actors. Only a few actors are professional in Ill Manors. Acting is one of the main bits of the film to engage the audience, or to pull the audience in the film. If the acting does not look real the audience would not 

As soon as you enter the SkyFall website the first thing that you would look at is the mast head at the top of the page. The reason why you would look there as soon as you go on the website is because the mast head stands out. It’s not too bold and not too thin. It’s in a normal size font. The thing that makes it stand out is the colour it is in, it is in a white colour and the white stands out on top of the background colour which is black. We could call all of these features, codes and convection. These are the things that make them stand out.
The next thing we would look at is the tag line right underneath the mast head. It’s a very catchy tagline, it says “for your consideration” this means that they are trying to say that they are choosing for us or they are trying to advise us to watch the film. In all ways they are trying to sell the film to us. They want us to watch the film. The tagline they have used is very catchy, it engages the audience in it, and it makes them buy the film from the website.
Then the audience would look at the links or the boxes going in one line. The order that they go in is, the first one says Awards, about, gallery, videos, extras, downloads, and partners. Each of them lets the audience explore the film.  It gives a chance to the audience to have a look and read things about the films. These boxes are called codes and convection as well because it engages the audience to have a look and explore the film in their free time
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Then the next thing the audience are likely to have a look at is the very attractive and very thoughtfully made thing by the producer of this website. What he has done to attract and engage the audience in the film is that he has made a slide show with the original sound track of the film playing.  The music starts playing as soon as anyone enters the website. This is a very interested thing because as the audience is exploring the film, they have some entertainment going on as well. This pulls the audience in the film because the music that is playing is very smooth and attractive. As soon as the music is finsh it starts playing again.  The music goes exactly right with the slides, there are around 6 slides and all of them are full with interesting information. The first slide talks about all the awards the film or the sound tracks have won by now. The second slide has a picture of James Bond himself and it says get tickets and show times. The third slide talks about the review about the film.  The fourth slide talks about the sound track playing in the background, it says it s available on ITunes. The fifth slide lets the audience explore some of the videos of SkyFall. The lat slide lets the audience to watch the trailer. All 6 slides are very attracting and engaging. It pulls in the audience. The audience could also click on any slide if they want to read it carefully because the slides change every 5 seconds or something. That’s why the audience could go in and explore it very carefully.  

Underneath that they have three boxes with different information’s including in them. They help the audience in many ways, firstly they might give some information the audience is looking for. The last thing down the page is all the institution companies which were involved in the film; they have the distributor’s logo and many logos at the bottom. They even have the ratings certificate, which gives the audience an idea who can watch the film and who can’t.
The last thing which is right at the top right hand corner of the page is all the social networking links; this allows the audience to get involved in the film. That’s why it they have links saying, share, like, follow us, and visit us at Facebook. All of these convections let the audience get involved with the film.  The audience would like the pages and follow them this makes them popular, and if anyone looks at their page they might think SkyFall is a really good movie they should watch it as well.

There are loads of media aspects in the trailer of SkyFall. You can’t call that a simply trailer, there is so much put it the trailer to hook and to engage the audience.  In the trailer they have got fast shots, music which starts off slow and rises and rises, they have a good wide range of different shots. They have got loads of codes and convections in them. The lighting, sound, Mise-en-scene, character representation, all of these things attract the audience to watch the film. It makes them, forces them because of the serious editing used in the trailer. The audience would think that if the trailer is such good then how would the movie be.
The trailer starts off with a close up of James Bonds eyes; this shows the audience how serious he is right from the beginning. Then there are loads of close ups and medium shots. The editing is very quick shots; the reason why the director has done this is because he wanted to create tension in the audience mind. The fast editing makes the audience think that the film is full of action and full of interesting bits.

9 seconds in the trailer we see a very beautiful shot were Bond jumps on one train to another, the camera is from the bottom, and it pans with the train.  I think this shot attracts the audience as it is a very nicely done shot. The audience after watching this shot would want to watch the film.  The other shot which I find very attractive and engaging is the shot were Bond drops off the train, and the producer has showed him dropping very slowly, that won’t happen in really life because if you throw someone from a top of the building, they would just drop very hard and fast to the ground and would eventually die. Here it’s a bit different; the reason why I think the producer has showed him dropping down in slow motion is to build tension.  It’s been done to make the audience think that if he dies how the film is going to work out later on.  After that the institutions companies logo come up this is done because they want to show the audience who and which companies are involved with the film. Sometimes this has a positive effect of this on the audience they think that it’s going to be a good film because of the companies involved in making the film.

Just by looking at the trailer the audience would know straight away that it’s a high budget blockbuster film because of the actions scenes in the film and because of all the explosions. All of these convections engages the younger audience, so like from 12-24 because they are the ones that are mostly in action things more than older aged people.
The music in the trailer starts off slow and it rises and rises with the shots. Each time the shots change and get interesting and interesting, that’s when music is used to pull the audience in the trailer. The producer wants the audience to feel the film. Music could very easily attract the audience, and this trailer it has. The reason why the music rises and rises is because they want to build more and more tension, so that when the trailer is finsh, it makes the audience want to watch the film again.

At the end of the trailer the music is at a point where its gets so fast because of the three last scene they are one after the other. After that the title comes up at the end. The reason why the title is at the end is because that’s the last thing the producer wants the audience to remember. The reason why that’s the last things he wants them to remember is because he wants them to go an watch it when it comes out, and by putting the title and release date at the end makes them remember when it would come out.




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