L.R

L.R: ensure you cover synergy- make a paragraph on this.

Synergy is used when promoting Ill Manors, it's used a lot while promote both the film and the music album. Synergy is used in all three media platforms, for example there is a poster where Ben Drew himself is sitting down with a cigarette in his mouth and he is promoting his music Album as it is called Ill Manors. On the other hand Ben Drew’s film is also called Ill Manors. This means that while promoting the music album, they are also promoting the film. This is called synergy, when you cross promote something. In this case in the poster the music album is trying to be promoted, also the film is promoted.