Colour: The colours used on this Reebok advert are black and grey, which suggests are serious and negative mood.

Framing: the picture is on one side and the text is on one side. The main slogan which is “I am what I am” on 50 cents picture it’s got the part saying “I am” and on the other side where the finger prints are it says “what I am” this shows all the negative sides.

Composition: The picture of 50 cent is on the left hand side and on the right is an image of finger prints which represents that scary feeling and things about jail.

 

Size: the size of the slogan is big to get the message clear to the audience. The font is in old roman font to contrast with the colours used on the poster. The size of the other text is in small and normal English.

Type of shot: the picture of 50 cent is a mid shot which allows the audience to see his body till his shoulders. Mid-shot suggests the serious mood of 50 cent. This is a good way to catch the audiences' eyes because if there in a hurry and only see the advert for 10 seconds they get the message straight away.

Subject matter: The subject of the finger prints with what 50 cent says on the top shows how he began having a dangerous life but now has changed it for the better. The main subject is to advertise the Reebok ad

Setting: The picture of 50 cent has a plain black background which is good because all the focus is on him and the audience doesn't get distracted with the background. The image of the finger prints has no background in the sense that the main image is the finger prints.

Lighting: The colour is used on the poster are black and grey. Where 50 cents picture is, the background of it is black. The background of the finger prints is grey to connote what the finger prints might be there for.

Pose: They used a mid-shot to show all his expressions and his anger through his face, without him speaking.