1. The producer of this poster has used verities of techniques to make this poster look amazing. They have used dark colours to connote to us, how the film will be. The colours create a scary feeling in our minds, which tells us that something spooky is going to happen. The reason the picture is taken at night is to create that scary feeling. It could also connote death or a no escape feeling. The light at the bottom of the picture or the glow if you want to call it is at the bottom connotes something to do with syfy. The genre of the film is romance, a bit of syfy and action.

 

The mast head is at the bottom because the film is very well known. As soon as the target audience see the picture they will straight away get that message that it is spider man because of his costume. Instead of putting the mast head at the top of the poster they have put the actors and actresses names. The editor has done that because they know that the audience will straight away look at the top to find out the title.  So he made the actors and actresses names as the tag line which he knows will create a big difference, because after the audience look at the names they will thing that this film is going to be a super hit because it has Hollywood’s red hot stars in the film. This will make them go watch it and tell others about it that go and watch the film because it’s a super hit.

 

The central image is of spider man hanging off a building which connotes or shows us his powers. The picture tells us and shows us all his powers and special features spider man has. The use of 'New York City' being at the bottom of spider man portrays that he must probably have so much power that he owns the city as being on top of it shows the ultimate power he has in his hands. It’s also a mid-shot of Andrew Garfieldis to show all his powers and his strength.  When the audience first see this the denotation will be that its spider man hanging off a building of New York City. The connotation will be that he has special powers, who could do that? He’s amazing which will prove the mast head of the film.  

 

The target audience of this film is 12 because any one under this age will not understand the movie. I think the most suitable age for this film could be 11 till say about 35 I don’t think anyone above or under would want to watch this. Anyone under this age won’t understand it and anyone above won’t be interested init.

 

At the beginning Andrew Garfieldis represented as a geek then later on in the film he turns from being a geek to a super hero, a lover, and a strong man who could actually use his intelligence and think for himself. His face in the poster looks very scary, he’s not looking directly at the camera because then it won't look scary. His hands are facing out to connote how strong he is, also to show how much power he has.

The production is in Hollywood and non-Hollywood. To promote the film they made posters, trailers, and loads of other things so that they could get their message across.