explorers

I think this commercial is aimed at people who want to explore new things. The people who want to fit them self’s in the new generation. Any new product that comes out they would want it straight away, because they want to discover new things and new technology. The reason why I think that this video matches the sub heading, explorers is  because it shows a group of people who look very interested in Samsung galaxy s3 and because it’s a new product that has recently came out, it looks as they are waiting to buy it. They sound so excited about it.  They look as if they love new things and they are adventures people.

Mainstreamers

This commercial is aimed at people who want seek security, the reason is that they want to protect them self’s from anything. The reason why this is a good commercial for mainstreamers is because they are the people who want tight security and good protection on them self’s because they want to protect them self’s from any danger.  This would influence them to buy it because they want security.

Resigned

I think that this little clip is aimed at resigned people who are normally old people. In this little clip it shows loads of old people playing with the photo booth which normally teenaged group of people use to make their pictures look funny and amusing, but in this clip of people are using it, this show that they are enjoying life as much as they can because they know that their time is nearly up.  So it shows them enjoying life as much as they can, even if the thing they are using is not for their age.

Aspirer's

I think this commercial is aimed a group of people who would try something by because of the looks not the actual product. The group of people are called aspirers; they are the people who would try something because of its looks, not by the actual product. I think aspirer’s people would try this beer because of the successful commercial, because the commercial is good that’s why it would influence them to try it and they would.  They would try the beer because of the attractive commercial.

Reformers

I think this is for the reformers group because they love freedom and they are aware of the taste. They want to open they are independent. In this advert it shows a group o f people who want to enjoy life they are chilling with some of their mates and having wine. It shows how free they want to be, they also want to be away from the busy world and want a relaxing life.