Sports Car

In this commercial sports car are aimed at women, firstly she is called a driver but then she shows her driving skills. The reason why this is a successful commercial is because woman for the first time are represented as strong objects. This would encourage other females to be like that female in the commercial. If the male was driving the car, then the commercial would aim at males, but here in this advert the male is sitting down and showed to be so scared and worried because of the females driving.

Men could also be targeted at a commercial like this if they change the representation and the way they are in the commercial, because there are many ways how you could represent men, you could represent them as strong, weak, or emotional. There are many ways how you could aim a commercial like this at men, you could have a man in the car with his wife or girlfriend and he is driving at the speed of 90 mph, then that would attract a wide range men to do that as well, because they would want to be like that.

Bottled beer                                                                                                                                           

In this commercial men are the target audience; it shows men as being desperate for beer. I can tell this by the way the guys were ripping the wallpaper to get to their head to the other side just to get the beers. This shows how desperate they are for it and they could do anything. It is very hard to fit a woman in this commercial because most women don’t die for beer, whereas men would do anything to get beer.

You could represent this in a different way so that it appeals to woman by changing the slogan and images, you could also have a group of girls drinking together. This would show that not only men can drink, women can also drink as well and it would also tell people that women are equal to men. 

Toilet paper

This commercial is mainly targeted at woman because they are the ones normally shown as the house wife’s, which means they are the ones who are going to look after the house. So this commercial is aimed at them, because they are the ones who would look after the house. In the commercial they have shown the woman and the cute dog, which suggest that they are both looking after the house.

You could make that advert for men as well, if only they didn’t have that dog. If they had something different than a dog then it might attract men. They could also change the colour to make it attractive to men.  

Deodeorant

This commercial is targeted at women because it shows women using it. Its edit would pull the audiences in. it would make them question themselves, but on the other hand if it was a lynx advert, it would apply more to a male audience. The smile on her face says it all; it shows how happy she is and how cool she feels. There are loads of commercials for men as well.

hi fi system

In this commercial men are targeted more than women because men would usually listen to loud music and they can handle loud music more than women.  Men would normally get attracted to these kinds of things.  If it was a women they would normally be attracted more to a a something which will be useful to them such as makeup or something.

You could attract more of a woman audience by changing the colour of the background and you could change the music. If it is a slow pace music then it would normally be aimed at women.

Cleaning product                                                                                                                                     

This cleaning product would mostly be aimed at women because they are mostly known as house wives, and cleaning might be one of their job. So this commercial is targeted at women. It would make them buy it because the director of this commercial has used a powerful women in the commercial saying good things about that cleaner, and normally women would  trust women  more than men so if a women has said it, they are most probably going to buy it. in this poster commercial they show this women as being so serious about what she is doing. And they make her look so passionate about her job.

I don’t think men would actually be attracted by cleaning products, even if they have another man who is cleaning to house with some sort of cleaning product. The only men that would clean or buy that product are the group of men who love keeping things clean and tidy, but that’s if they are the people who love tidy stuff, because normally men are always represented as dirty and messy. 

Trainers

This commercial is aimed at young boys because they are the group who are mostly interested in trainers and in what they wear. The director of the commercial has used a young boy trying to show off his skills with his new trainers, this would have an effect on the audience because they would be like why can’t I buy these and be like that. It would make him buy it. In this poster it shows or suggests the power of these trainers, the way it is edited is very professional because it makes the audience want to buy it.  The reason why this commercial is successful is because it shows the things that the trainers are used for and its bet features.

If you want to aim a trainers commercial at woman is by changing the colour or advertising pink trainers, you could also change the music which is playing on the background to attract woman. 

game console

This commercial is targeted at all aged men’s because it shows a teenager playing it and then the man himself says can I play with it, which shows that all men would want some sort of entertainment in life. Even if your 50.  The director has made it funny and he has made it very professional, he has gave a desperate representation to boys, it shows him playing his game while he is in the toilet, this shows how desperate he is, and then the funny bit is when the guy is reaching up to see what it happening. All of that shows the desperateness. This poster shows everything which could be explored in the game console.  The humour of this commercial makes it look successful.

Game console in commercials are normally targeted at boys because they are the ones who are in to games. If however you want to target girls for game you could have a commercial where a girl is playing a girly game, rather than FIFA because girls will never be attracted by FIFA. 

Air line

This commercial is aimed at men and women because they both can do it, it’s not that a boy can buy that ticket and a girl can’t. It is aimed at both genders and it explains how cool it is to be in it. The reason why this commercial is successful is because of the beginning of the commercial, when the show everyone lying down and later they have connected it with the bit in the plain, it all connects. YOU can't really target a specific men or woman for this job because, both can do it.