collage

Plan B Collage

E4 is a British digital television which is full of entertainment for a younger teenage and adult age group. E4 has become very popular since it was launched in 2001; the reason why it has become very popular is because of its fantastic shows and entertainment which they provide for their audience. An example of their popularity and success is when The Inbetweeners was aired it had 3.7 million people watched in the same week. E4 has gained the focus demographics of 16 to 34, ABC1, although there were more females watching the channel, though their are a lot of male viewers. These demographics have very popular to market to because research suggests that this age range is fashion conscious, sociable, connected, heavy internet using, they love going out and tend to use advertising as one of their many information sources.

The programmes that E4 broadcasts are:

Misfits
Ugly Betty
One Tree Hills
Made In Chelsea
Hollyoaks
The Inbetweeners
Skins                                                                                                                                                ECT….

Channel 4

Channel 4 is a British public service television broadcaster; the channel was launched on November 2 1982 which is owned by Channel Four Television Corporation a public body established in 1990. Channel 4 became the first UK wide TV channel in time, it became the fourth television service in the United Kingdom for the television licence funded BBC's two services and the single commercial broadcasting network. The channel also has sister channels such as 4seven, Film4, E4, More4, Kiss, Magic etc. Furthermore there is a time shift channel for channel 4 which is called Channel 4 +1

Programmes broadcasting on Channel 4:

My Big Fat Gypsy Wedding                                                                                                            Big Brother
Desperate Housewives
Celebrity Big Brother
Deal or No Deal
ITV2

ITV2 is a 24 hour free to air entertainment television channel (mixed genre) in the United Kingdom by ITV Digital Channels Ltd. The channel was launched on December 7 1998 which was available digitally via satellite, cable, IPTV and terrestrial. ITV2 was claimed to be the largest audience share after the five analogue terrestrial stations, the channel is also known for its American programming such as Gossip Girl. The channel has other sister channels which are ITV, ITV3, ITV4 and CITV, the channel also has ITV2+1 which is a time shift channel and a HD channel.

Programmes broadcasting on ITV2:

Gossip Girl
The Vampire Dairies
The Xtra Factor
Britian's Got More Talent
The Only Way is Essex Etc.

Hamse said its not his sort of thing, which suggest that he won’t watch it. He says that the target audience I have chosen is really good because he thinks that’s the best audience for a program like this.

Zulk said he would watch it because he says he’s hared of a story like this before and he seems interested in it. He says that this normally happens in regular life and normally any student would have a crush on one teacher in the whole school. He also says that there should be a 50% male and 50% female; he thinks there should be an equal and balanced audience. The reason why he thinks most boys would watch it is because of the teacher, he says if the teacher is good looking then loads of students would watch it.

Jinan says that she would watch it because she likes the timing, she also says that she likes the idea it attracts her. She would also watch it because there is a wider female audience estimated.

Navneet says that she would watch it because it does happen in real life. She also says that something like this has already happened in Waterloo road and it had a wide audience and if I have something similar then there is a chance of having a wide audience.

Vinisha says that she would watch it because she likes the idea that the student falls for the teacher she says that’s a very strong USP. She says that its very unusual and would be something different than the others.

Hargio asked a very good question he said how old is my student? I said that the student should be around 16/17 which means six form students. Everyone agreed with the fact that the student falling for the teacher is a very good idea. Vinisha says that’s a strong USP and it’s different.  The one thing I would have o think about is that I would need to change just a little bit because I can’t keep it as the same as Waterloo Road.

Harpal says that he won’t watch it, but he likes the idea, he says if I put some more into then it would be much more. I could have a twist in it too make much better.

Naima would watch it because she thinks it’s going to be interesting as waterloo road is popular. She thinks as that it popular this would also be popular.

I think from this focus group I got really good feedback, the one thing I should change is that I need a twist in it as I can’t keep it as it is because then it would be exactly like waterloo road. Loads of people liked it and they were all my target audience age, which connotes that they would be attracted to it. And would want to watch it.

Task 1

The course work brief

·         The thing that I found useful is that the brief told me exactly what we need to do. It’s basically like a guidance sheet. We have to produce the opening few scenes of your TV Programme establishing narrative themes, characters and location.

·         The target audience is similar to E4

·         The audience we are going to aim our production work at is 15-34

General advice and guidance

·         MEST2 is the AS coursework module and is worth 50% of the AS award.

Specific Guidance for 2013 Briefs                                                                                                    Helpful research questions:

• Could a narrower audience group be identified within the 15-35 age group?
• How should the audience be addressed? What do they respond to?
• What type of texts does E4 typically broadcast before the watershed (what rules
• must they work within)?
• Is there a gap in the market?
• Is there a format/genre that could be developed further for this broadcast slot?

Specification                                                                                                                                      Assessment Objectives:

·         AO2 Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.AO3 Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
AO4 Demonstrate the ability to undertake, apply and present appropriate research.

Mark scheme

·         Marks out of 80

 

 

Weekly progress report

I have started my pre-production work because I am working alone and I would need a good amount of time to do everything, that’s why I have started the work. I have already finished the schedule sheet next I have to do the script. This might take a bit of time because I have to think of the lines myself and come up with an idea myself.

Print

This is a poster of the film and it comes from the print side of the three advertisement features.  The title is in a huge font. The reason why it is in a huge font is because they want to catch the audiences eyes while they are walking past or if anyone drives past then they could see it as well because it’s at the top of a gate and its everything has a huge font. In the top right hand corner they have put the tittle of the album ill Manors. This is also the tittle of the film, so it’s promoting two things at once. The reason why the font is very bold and thick is because they do not want the audience to forget what the film was called. So whoever looks at the poster once, would never forget the title.  The colour of the font is white so it stands out and contrasts with the background. 

The next thing that is very catchy is the release date, which is also in a big font. The colour of the font is red, it catches the audience eyes. The reason why they have the release date in such a big font because it’s a important feature. That’s the feature that tells or informs the audience when the film would come out.  The producer of the poster has thought a lot about where to put the release date, which is one of the biggest key questions.  The reason why he has put the release date right at the bottom is because once the audience have seen everything on top they would scroll to the bottom and that’s the last thing the producer wants the audience to remember. The release date, the reason why he wants them to see that last is because the only thing they would remember is the last thing they saw and the producer makes the release date the last thing for them.

Finally, the last two things which would be important is the tagline and the central image. The tagline is the line under the title and the central image is placed right in the central. It’s a picture of Ben Drew himself with a cigarette in his mouth.  He’s been given a very serious look; this is done because they want to express all his pain and feelings which he has kept inside him.

Broadcast

To start off with all the titles, sky lines, taglines that appear are in bold. The reason why the title is in a thick font is because the producer doesn’t want the audience to forget the title of the film. he wants them to remember it in the film go, that’s why he has put it in a thick font so it isn’t easy to forget. The reason why the other lines which appear in the trailer are also thick is because the producer wants to catch the audience eyes with them. He wants them to read every single line because every line has its own meaning to it.  The producer wants the audience to fit themselves in the trailer so they later when the film comes out they would want to go and watch it. The other thing which is really effective is that the producer has shown the title of the film right at the end, this is done because that’s the last thing he wants the audience to remember. The reason why putting the title till the last is very effective because the last thing the audience see that’s what they will remember, which is a positive point because when the film comes out they would remember what it was called. The other thing that the producer leaves till the end is the release date, this is done because of the same reason, and he wants the audience to see that last. The reviewers quote is a very important factor in promoting the film, it helps promote the film. it tells the audience whether the film is worth watching or not. It says that the film is worth watching and this is made evident through 'Simone Baired’ , as he stated “A film for our times” . This could suggest that this film would be suitable for the youths (teenagers)

Non diegetic sound is used throughout the entire trailer of a voice over of Plan B. The voice over of Plan B highlights he is the narrative of the film. The fact that he raps his music anchors the image as it makes it clear for the audience; therefore it is a preferred reading. The editing is done very thoughtfully, the producer has used face shots to represent that it is a multi strand narrative which means that it has more than one narrative in the film. Fast editing is used in the trailer which creates that enigma in the audience minds, they keep showing the interesting bits then when it comes to the end of the interesting bit they cut the scene which makes the audience who have seen the trailer go watch it.

The music used throughout the trailer is all urban music, which connotes that its for the youth because they are the ones who normally listen to all this rap/ urban music. The sound track that is played in the trailer is also played in the film which means that this would engage the audience. This is known as ‘synergy’ which means promoting something through something else. In this case Plan B has promoted his film through his music, same as he promoted all his music through his concerts and shows he done.

 

E-media

The first thing that is very effective is the colour white, they have used white for most of the writing which attracts the audiences eyes and makes them want to read everything and find out information. The other thing which is really eye catchy is the sky line at the top saying ON BLU-RAY, DVD, DOWNLOAD AND ON DEMAND NOW this is in a really big font, which catches the audience eyes, it offers them many ways to watch it. It tells them that its on DVD, its on the internet and the final thing is that its on demand. It makes the audience feel that how can you not have seen the film yet. It makes them feel left out. It also persuades them to watch it, which means the sales would rise just because of that one line.

All the tabs on the side are there for the followers or the audience to explore the film, or find out the plot before buying the film or watching the film. the website gives out a huge amount of information on the films background and on the directors background. There is a special and separate tab for the director himself, this is very important because loads of fans or the audience would want to find out information on the director or would like to hear from him then they could do that by clicking on his tab. Synargy is also used again in the website because Plan Bs music album is being cross promoted in the website. All the institution company logos are at the bottom of the website this tells the audience who helped in making thye film.

 

Tedx lecture

1)      Plan B believes that the media always gives teenagers bad representation and they always show them as if they are up to something. Drew says that is wrong, not all teenagers are bad. They’ve always been given a bad name that’s why now they do what they think is right and they do the things which they are told not to.  He says that the government do not respect people who live in a council estate or people who are living under benefits. That’s why he strongly hates the government and politics. He himself has been through this that’s why he knows everything, he isn’t saying this from someone else point of view, he’s saying this from his point of view.  In his TEDX lecture he shows that he really is a good man because the thing he wants to do is really good. He wants to motivate and wants to sort of those children’s lives who live in council estate and who start taking drugs at teenage life. What he tells us about himself is that when he was 10 he got kicked out of school and he says that he had no respect for his teachers for the community. He thought that he is not accepted by the society. The reason why he really hates the government is because he says that the taxes that everyone pays do not go for the right use. He doesn’t care for the rich people, he cares for the poor. He knows how it feels being brought up in a broken family.

 

2)      The target audience for the Tedx lecture were journalist and people who read the guardian newspaper.  The social economic classification for this group would be A/B because they all looked like they have a great life and a great job with a great pay. The pyschographics group related to this would be aspirers because they are people who have more money or more respect than others. The target audience for his lecture are completely different to his target audience for his music albums and his film. The target audience for his film is from 18 to about 32, you could also call them young adults. The target audience for the lecture is peopling aged 32+. This age group is completely different from the age group for Ben Drew’s film.  I think for his music he is targeting 13-18 because his message in his music is not to do the bad things which he would defiantly be targeting  young teens because they are the ones that fall in to traps like that and in that age they get influenced. 

 

3)      Plan B says that the media demonises the young children who live in council estate. He says that they never show the good things they do, but they always show the bad. This means that they always try to give a bad stereotype to the young youth living in council estate. He also said that the media changed the meaning of the word “chav”. They named all the teenagers chav not only that but they gave a negative representation to them. Now whenever the word chav is used against teenagers they are trying to give a bad representation to the teenager. Stanley Cohen believes the media makes the problems sound even worse than it actually is which is called amplification. The media exaggerated the event/news making people in society worry even more causing a moral panic.