Task 1

The course work brief

·         The thing that I found useful is that the brief told me exactly what we need to do. It’s basically like a guidance sheet. We have to produce the opening few scenes of your TV Programme establishing narrative themes, characters and location.

·         The target audience is similar to E4

·         The audience we are going to aim our production work at is 15-34

General advice and guidance

·         MEST2 is the AS coursework module and is worth 50% of the AS award.

Specific Guidance for 2013 Briefs                                                                                                    Helpful research questions:

• Could a narrower audience group be identified within the 15-35 age group?
• How should the audience be addressed? What do they respond to?
• What type of texts does E4 typically broadcast before the watershed (what rules
• must they work within)?
• Is there a gap in the market?
• Is there a format/genre that could be developed further for this broadcast slot?

Specification                                                                                                                                      Assessment Objectives:

·         AO2 Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.AO3 Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
AO4 Demonstrate the ability to undertake, apply and present appropriate research.

Mark scheme

·         Marks out of 80