Prezi presentation

Slide 4

How are representations contrasted across the three platforms?

How are characters/stars in the film represented in:

This is the official poster for Ill Manors as it has most of the important things which they need to get across to the audience. The character which we could see on this poster is one of the main characters, Aaron. He was given a friend role; his friend in the film was Ed. Aaron is represented as the bad side of the young youth in the poster, which means the negative side.  The reason why I can say this is because he has a gun in his hand which means he’s up to something. In this poster you could also say that he is afraid of himself or knows that he is on the wrong path, as he is not looking directly at the camera. The reason why the producer of this poster has done this is because they want to show that he is not powerful, he does not have power in his hand. The only power he has is that gun. If Aaron was a powerful man he would not have been looking away from the camera, he would have been looking directly at the camera or the audience. The other thing which we could connote is that he knows that he is wrong or is on the bad path, that’s why he is ashamed of himself and is looking away. He is given the seriously look, but he feels guiltily about the things he has done in life. The reason why there is a council flat in the background is because they want to express his background and that he is one of them who live in council houses.

In this poster you could see the producer of Ill Manors, Ben Drew. He is sitting on top of a council flat with a cigarette in his mouth. If an old person looks at this poster they would straight away think badly about this person in the poster because he has a cigarette in his mouth and he has a hood on. They would state him as a (chav) or him as a bad young adult because of what they are seeing. Ben Drew himself has been given a bad representation because of what he is showing in the poster. The reason why he would be given a bad representation is because he has a cigarette in his mouth and he has a hood on. That’s the only reason why he would get a bad representation. Print media gives the characters from Ill Manors a bad representation because of what they show to the audience. Ben Drew himself is not looking directly at the camera because he is feeling ashamed of himself because of the cigarette in his mouth. He is given a bad stereotype. 

Broadcast plays a huge role in representing the characters and the stars. In the trailer we see nearly most of the characters and all of them are given a bad representation. There are shown as they are useless to the environment and they harm the environment. The reason for this is shown in the trailer where all the characters as bad as each other. They all have a negative stereotype and a negative role to play. This makes the audience think badly about them. The things that give the characters a bad representation in the trailer is the codes and convections, props and there action. For example drugs, guns, sex, gangs, fights, violence, and drinking. These are all the things which give the characters a bad stereotype. All the codes and convections are used to give the bad representation to the characters. The media uses loads of aspects to give them a bad representation and a bad stereotype.

In the Jonathan Ross show Ben Drew is represented as a guy who failed most of his life and now has chosen the right path because of the points he has in his mind. He wants to express his feelings to the nation. Here the media expresses his views and tells the audience things about him. Now as he is becoming a famous guy the media are presenting him as a very good guy. He has attended loads of shows like this and all of them support his views and help him promote his film and music career as well.  The reason why some times the media represent Ben Drew as a very great lad is because he is helping little children or young teenagers to choose the right path as he knows that’s the time when they get influenced by everything. He says I want to help the young people living in council flats because they get less respect from the society. They make the show funny and Jonathan might make some points which could be serious but they make the whole situation into a joke. In the show he is wearing normal clothing which means he is being represented as a cool and relaxed guy. 

Here as we could see that Ben Drew has won an award for what he is producing, here the media are representing him as a very successful man as they are interviewing him while he comes and with that award. They want to show the audience how he is becoming successful. There are many ways which the media represents him but in this one they show him as becoming very successful. The reason why they interview him here is because of the awards he has won.

Q2) In most of the interviews and shows Ben Drew has been on, the media have given him a good representation because of his idea. Whenever he talks about his career in the shows he tells the audience that he wants to help the young teenagers living in council houses, because they don’t have much support as the rich society people and the result of this is them going in the bad path and doing what they are told not to. Here the media tells us that he is a good role model for the young children. He believes that they could be successful in life as well if they have the support with them and he’s there to give them support. He states that he was like that as well and he had to choose the right path and today he is a big star and really famous artists. Ben Drew’s values and ideologies are those young teenagers who are less fortunate can also be successful in life. He says that he wants to help them.

The reason why they are presented to the audience this way is because they when the audience see himself speaking about his ideologies then they would believe it, but if it is not himself then no one would believe it. Everyone knows that most of the things on the news are planned then shown to the audience. That’s the reason why he has attended loads of interviews and been asked about his views.  The audience do get a chance to get involved with these ideas and points, through E-media. They could get involved by using social networking site as Ill Manors is everywhere now. The audience could go and leave their views in the comment box. In a way the audience here would be promoting the film and they are giving feedback to the director.

Q3 The print and E-media have similar thoughts as both would be promoting the same idea, the poster above which I have spoken about would be on the social networking site as well, as it is the main poster for Ill Manors. This might connote to the audience that he might be one of the main characters as he is used most on the promotion for Ill Manors. I think that there are loads of differences in the characters and stars in the film. As Aaron is becoming the better character through the film and Ed still has the bad ego character role. Normally you would see black raced people using drugs and selling drugs but in this film you see that white and black people are using drugs, this shows that Ben Drew has challenged the stereotype. In the film East London is now represented as a bad place as the film shows us because it is all set in East London. The similarities are that Ben Drew is trying to show us his view and his ideologies through each bit we see to do with him or the film.

  

Case study questions

How does the industry promote the film to audiences using?

· Print media? The industry uses loads of different ways to promote a film to the audiences. The first strategy that they use is print media.  This includes Billboards, magazines, newspapers, and DVD covers.

 

This is a billboard which was stuck in Greenford; it is a very attractive poster it’s got most of the information which the audiences need to know about the film. It gives the audience the title of the film and album, the release date, and picture of the director himself. Whoever has create this poster has used synergy, this means that they are cross promoting. In this billboard the album is being promoted but on top the film is also being promoted because they both have the same masthead.

This is the DVD cover for Ill Manors. It is a very attractive cover, it has the masthead on it, it has the age rating on it, it has the actor’s names on it, the star rating on it, and the production company’s logo. The reason why these codes and conventions are there is because they want to give most of the main information to the audiences about the film. The reason why each convection is very important is because they each give different information.

This is a magazine page for the film Ill Manors, it talks about the director of the film and the narrative of the film. This is very useful for the audience because it gives them a chance to have a read to find out the background of the film and the director, it gives them information about the director and the narrative. This gives a chance for the audience to find out things. In this article you could see some of the characters and the director himself.  In this page they also talk about the film Ill Manors and it gives information about it.

Broadcast media? This is the second way that the industry uses to promote a film. Broadcasts includes TV, Radio, and DVD. I think that the target audience for these three sections would be old 40+ adults, who sit at home with a cup of coffee and watch TV or listen to the radio. On TV you might see the trailer come on sometimes before the film is released. They show the trailer because they want to attract the audience before the film comes out. The trailer makes loads of people want to watch the film because it attracts them because of the techniques used in the trailer. The things that make the trailer attractive are the editing, sound, characters, etc. 

On the radio you much just hear about the film. whoever is presenting the show might talk about the film, or a song from the film might play. This again engages the radio audience for Ill manors which might be old people who listen to the radio, or business men going to work in their car and are listening to the radio.

DVD, in the olden days once a film was released in the cinema the DVD would come out after months and months. In today's time when a film is screening the DVD of it would come out in a week or so. This is because of piracy. The reason why this is done is because people won’t want to go to the cinema to watch a film if they don’t like, but they think it might be worth watching. Or some people might get the DVD because they can watch it whenever but if it is in the cinema it would be gone off in two weeks or so.

This is the DVD front cover, it is very attractive as it has loads of different codes and convections on it. it has a summary of the film, the title, the productions companies logo, age certification. It has it’s masthead on it, it has some pictures of the scenes from the film. All of these codes and convection attract loads the audience. The colours on it are very eye catchy, they would make the audience buy the film as soon as the audience look at the cover.

E-Media? This is the last way which the industry could use to promote a film. Ill Manors uses Emedia, which means they have there own website, their own trailer, they have loads of blogs about the film out there, they are all over the social site networking, they last thing the could have is games, which I don’t think they have yet. All of these things are used to promote a film.  All of them are very useful to promote the film.

This is their Facebook page and it allows people to go on it read things like the page, and explore the film. on the page there is a section on the production company, it has pictures from the film, it allows the audience to buy the film if they want. This also allows other people who the film is not aimed at to have a look at the page and see if they are interested in the film.

What are the key issues and changes taking place in each platform?

To advertise or to promote a film using print your going to have to put money in, because to make the magazines , to make the posters, to print things in newspapers your going to have to pay for them. They won’t be done for free, but if you were promoting something using E-media most of the things are free for example, social networking  website, blogs, reviews, etc. these won’t cost you nothing.

The recent films which screen in cinema’s, come on TV a month later or so, this before never happens. Most people might watch it online. This is one change which is taking place in the broadcast platform. Piracy is just gone to much now, you can get a DVD or something in the same week it comes out. This is a change as well.

They might block loads of the privacy websites, which allow people to watch all latest films for free in the same week. To face these kinds of issues where it is hard to control privacy what they do now is direct to home(DTH). What this means is that when a film is released one of the satalite channels would view the film on the same day as the release in cinema’s. This would have a charge of like £4-5, which if you think about it is nothing compared going to the cinema and paying £8-10. This saves money for the audience and it allows the producer to make a good amount of money and the viewer. This stops loads of people to stop watching the film through privacy and it won’t be a good copy.

How is the film promoted through print, broadcast, E-media?

The film Ill Manors uses all three platforms to promote its film. For broadcast they have their own trailer,  the trailer is very attractive as it attracts the audience. http://www.youtube.com/results?search_query=ill+manors+trailer&oq=ill+manors+&gs_l=youtube.3.1.0l10.3781.9405.0.11627.15.9.2.4.4.0.136.802.4j5.9.0...0.0...1ac.1.Lou2acNSH2c this is the link to the trailer. The trailer is produced before the film comes out, it gives the audience a summary of the film. the trailer uses synergy as they are cross promoting two things the film and the album, the music in the trailer is from the music album. This means they are cross promoting.

 They have their own website, they are all over the social networking site as their main target audience is teenagers and the people who use social networking the most are teenagers. This engages the younger audience for the film.  people could go on the website and find out everything about the film. They could read blogs, reviews about the film, they could find out more about the director and his past, they could do all sorts of things. To advertise the film they also have loads of billboards, magazines, newspapers, posters, all of these promote the film. All of these factors have their own audience which they aim at. This means that when the film is being advertised the would appeal to loads of different aged people.

What are the similarities and differences?

The similarities and differences in the three platforms are that for print, everything is on paper, what i mean by this is that everything is on print in hand copy. Whereas broadcast would be all on TV or on radio, you could explain them as whenever you hear something, it means that it’s the broadcast which Is promoting the film. E-Media is the last way which is the promoting bit takes place. Ill Manors has loads of it’s blogs and reviews, it also has the social networking site which the audience could go on and write things. E-madia allows the audience to write things about the film. Then other people could also read it and agree and disagree with their points. I think they all promote the same thing but in different ways. The reason why I think that broadcast is better than print is because broadcast explains to you, whereas print you have to figure out yourself. Broadcast would guid you and explain the whole film to you, but prit won’t. broadcast reaches it audience very quick because it just comes on TV, whereas for print people have to go buy the newspaper or magazine. Print media informs, entertains, escapism. Broadcast informs, entertains, escapism E-media entertains, socialising, informs, escapism

Who is the films target audience, and how do you know?

The target audience for the film is 18-34. The reason why its an 18 film is because it has consistent swearing in it. it has sexual scenes in it, which is strictly for a 18 certificate as the BBFC states. There is drugs and guns used consistently which means that its not appropriate for an 15 certificate, it has to be 18 certificate. For a 15 certificate you can swear, but not consistent  If the swearing is consistent then it has to be an 18 certificate as the BBCF states. Ill Manors also has violence and a lot of sexual scenes in it, which you cannot show in a 15 certificate, you can show violence but you have to stay in limit.

How is the film promoted to its target audience?

To promote the film to its audience using print, they might have loads of different codes and convections. I don’t think that there is one audience for print, for each section so, billboards, posters, magazines, newspaper there is a different audience. If they are aiming the poster at the younger audience then they might put violence, guns and things on it. These are codes and convections which would attract the younger audience. For broadcast they might show short clips from the film which attracts the older age, as they are the ones watching T V the most. They might even show the trailer of the film. E-Media every aged people are on the social networking site, they might have an own page for Ill Manors which the audience could like. They might have any review about the film.  They might have their own blogs for the older audience, this is so that they could read about the film and they could find out more. They have their own website which the target audience is everyone. The internet allows the audience to write up their views about the film; it allows them to get involved with the film. This makes them out in some interest to the film.

I don’t think that the audience would be involved in promoting the film because everyone would have their own view. This means that the audience might not get involved that much in promoting the film. There might be some people who would promote it, but as I said everyone would have different views. For example If I write a review about the film and I’m saying that the film is good, then someone else writes a review and says that the film is not good the audience would believe none of us. 

Audience theories

I think that the social class is people like middle class and the demographics  is like A/B/C2/E I think the is because the younger audience would be the students which would be class E1 because there still students.  and then the older aged people would be C2/B/A they are high class people been to university and know are working and getting a good pay. It could also be people who read the guardian newspaper, they are known as high class as well. The film appeals more to men rather than women because it contains a huge amount of swearing violence, and sexual scenes which attract men more than women. The film would appeal more to Black and White people rather than Asians or any other race.