SkyFall case study 2

This is the Empire magazine cover for SkyFall, this poster really attracted me that is the why I have used it to analyse it. This front cover looks very attractive, it has loads of codes and convections on it, which would help attract the audience. The reason why they are showing the genre in James Bond hand is because they want to show what the genre is about. Once to audience looks at the gun they would straight away know that the film has action in it. One little thing connotes loads of other things. Just the gun itself connotes and has loads of different meaning and reason why it is there.  The producer of the cover wants to through the genre at the audience, that’s what the gun connotes, it tells the audience or starts to give enigma codes to the audience. the main image is of James Bond himself, they want the audience to know that the film is about him, they have the title of the film in the middle of the cover because it’s an magazine and they have to get the magazine name up on the top, which they have done. They have got the masthead, Empire behind Bonds head; the reason why they have done this is because Empire is a well known magazine and just by looking at the E people would know that it is an Empire magazine.

Underneath the title they have a red box and to make it stand out the have written the text in white, what it says is that 50 years of Bond, this tells the audience that James Bond has been there for a long time and that he has become a very famous actor.    It also tells the audience that James Bond has been there for time, which means all of his films are super hit films, it also tells them that he has officially become a professional actor and if you watch his film you are not going to get bored. To celebrate the 50 years of him in the film industry they have put his pictures from all of his different films.  In the entire picture he is looking smart that’s the thing which attracts the audience to watch his film.

In this poster he has been given a very serious representation, I could tell this by the way he is looking directly at the camera. If he wasn’t serious then he won’t be looking at the camera, so you could tell that he is given a serious representation. This also tells us that he has been given a positive stereotype. The picture gives Bond a very risk taking representation as well. The institution for this magazine is Empire, it is there magazine they are representing SkyFall.

The target audience for this Poster of film is people from 12; the film is given a 12 certificate. I don’t think that 12 year olds with look at this magazine. Older aged people will. They are the people who will have a look at this magazine to find out more detail. I think to be specific people aged 20+ would look at this magazine, the target audience below this age would just watch the film. The people aged 20+ would actually read about the film before watching it. The young audience would not read about the film, then think 20 times whether or not to watch the film, they will just go and watch it. They have made the cover in an olden time style because they want the exact audience to watch it.

 

 

 

In the interview Bond says that he is not afraid to make more films like this in the future, he says that he is always bond even at home or anywhere. When he says that the audience would think that he takes his role very seriously and he always produces fantastic films and wants to carry on making films like that. In the interview he has been given a really positive stereotype of him. They also show a bit where he says after I watch the film, I think why have I done this scene like this, why am I standing like this. This shows that after doing a film he always challenges himself, that’s the thing that gives him a positive stereotype. Normally what people do is look for the best bits and describe themselves as perfect, whereas there are loads of mistakes which they don’t talk about. Bond says I could have done better. After the audience look at this interview they would think that Bond is a really nice person because he’s not talking about his positive bits in the film, but he’s talking about his negative bits. That’s the thing which the audience would love about him and they could think he is a really nice guy.

The main purpose of this interview is to get Bonds Ideologies across to the audience and what he thinks and believes. The institution company that interviewed him wants the audience to know his believes. The target audience for this interview would be older aged people, like people aged 24 and above. The demographics for this interview would be B, C, C1 the reason why I think this is because they are the people who are well educated and are earning a good amount of money. They are the people who would watch this interview. The physiographic for this interview would be aspires and explores, the reason why I think this is because aspires would watch it because James Bond is in it, and explores would watch it to because they want to explore new things.

The company that interview him is showbiz 411; they are the company that got Bonds message across to the audience and his ideologies.  In the show James Bonds gets asked loads of questions, this is because all the questions answer the audience main questions about the film. They also promote his old films in the interview and his next film which is going to come out. He gets asked a question that Will Bond films continue? And Bond says that yes as they say at the end of SkyFall to be continued, this gives a hint to the audience that there is going to be more of his film and each time there are getting better and better. Most of the interviews with Ben Drew and James
Bond are similar as they all try getting there ideologies across.

 

There are loads of ways to promote a film and one way which E-media promote the film is by 007 games. The media has made loads of James Bond games, in which he himself is in it. The target audience would be all young people from ages 12-18/19 they are the people who would play his game. They would have to get their parents to get it for them which mean that they would know about it as well. This is synergy as they are using the game to promote the film.

The game represents James Bond as a very hardworking and a serious guy, which he is in his films as well. James Bond throughout his life has been given a positive stereotype, he is like a role model to the younger audience and that’s why the parents would buy the game for their children.  As he is a superhero all the younger audience would want to be like him, and would get inspired by him.

What the game does is that it gets the audience involved in promoting the film and game. The way the promote the film is by the more games sold of 007 means the more the audience is liking it, this gets others to buy it as well. its all about promoting the film, once the children play the game and complete it they would defiantly want to go and watch his next film because they loved the game, and they would also wait for the next game to come out so they could buy it.